For companion animals, the market growth is directly related to the increasing number of companion animals in Brazilian homes, approximately R$ 74 millions according to Pnad and PNS. Between the factors are: the age group of the population that grows faster is that between 30 and 49 years; the average number of children per woman has fallen dramatically; the number of elderly has increased; and the number of single-person households has risen, according to the National Household Sample Survey (Pnad).
As stated by the Annual Report of the American Pet Product Association (APPA), the U.S. pet product market in 2017 was US$ 69.5 billion, and the Brazilian market, according to the Brazilian Association of Pet Product Manufacturers (Abinpet) was R$ 20.3 billion in 2017. Notwithstanding the fact that pets in the United States total 144 million, there is still a great potential to be explored in the Brazilian market.
There is also a change in the relation between the families and their pets, which is becoming more emotional. The change of status of pets is clear. They are no longer seen as pets, but have become family members, and no one leaves a “dear one” without basic items such as food, bath, health care, vaccines, etc.
In its purpose of Reimagining Animal Health, Ourofino has worked for the longevity of companion animals in search of continuous innovation, and is directly set within the context.
This scenario and the change in the population profile have led to a significant expansion of the pet market, which increased by an annual average rate of approximately 15.3% between 2013 and 2017 (Source: Sindan).
Market Evolution - Ourofino's Market Share (%)
Market Source: SINDAN/PPE_Ourofino *Estimated by the Company
Share Source: SINDAN/PPE_Ourofino