The production-animal segment is subdivided into ruminants (beef cattle, dairy cattle, sheep, and goats), horses, poultry, and swine. The production levels and quality within this market segment are critical to meeting the increasing global demand, driven by the growth of the world population and rising living standards, particularly in emerging markets.
In this context of improvement and growth supported by factors already mentioned, such as the low level of technological adoption on farms the use of technologies on properties is linked not only to curative treatments but increasingly to preventive therapies. Producers seeking higher productivity indicators adopt prophylactic management through herd vaccination.
Combining products with services is a market trend, and Ourofino embraces this approach by offering the best animal health solutions, contributing to high performance throughout the protein production chain. In summary, all investment in technology must be accompanied by investment in workforce training—another market opportunity. The Technical Consulting team, among other functions, provides training to livestock producers, delivers lectures to store staff, conducts field days, performs assisted product application, and monitors results. This team generates demand for the Company's products among end users and is also responsible for identifying needs and opportunities in the field, presenting solutions, and implementing health protocols and calendars.
